By Nico Santangelo
NIAGARA FALLS, N.Y. – It may not be a Festival of Lights, but the Cataract City is bringing back Christmas cheer in a big way.
Jingle Falls, a month long holiday event calendar, was announced this month. This city-wide collaboration aims to boost tourism numbers during the month of December.
A movement to bring back a month long holiday celebration came to a boil in January when LiveNF began seeking volunteers to help run a new iteration of the Festival of Lights.
Groups like Niagara Falls Community Development and the Niagara Falls Police Department are teaming up with the Niagara Falls State Park, Old Falls Street, and many other local businesses to bring Jingle Falls to life.
On Saturday, Dec. 2, children can have breakfast with Santa in the Niagara Falls Culinary Institute, which will also have a life-sized gingerbread village. There will also be free horse and carriage rides along Old Falls Street.
On Saturday, Dec. 9, the Niagara Police Athletic League will host the Jingle Falls 5k run, and Santa will arrive on Old Falls Street via the Rainbow Air helicopter. There will also be carolers, live reindeer, and an outdoor screening of “Frozen” at night.
On Saturday, Dec. 16, there will be a street hockey tournament as well as a reworks show.
On all three days, a holiday marketplace will be open in the Niagara Falls Conference and Events Center, with food vendors lining Old Falls Street and Seneca Square.
For a complete list of Jingle Falls events, visit fallsstreet.com.