More than Makeup
Fenty Beauty, singer-songwriter Rihanna’s new makeup line, launched on Sept. 8 online and in Sephora stores nationwide. The brand has gotten a lot of attention, and not just for the singer’s name being attached to it.
Fenty Beauty is one of the first brands to have foundation shades for every skin tone. With over 40 shades, everyone is finding their perfect match, some for the first time. For an industry that caters to white women, Fenty Beauty is a big step in an inclusive direction.
Beauty YouTuber Nyma Tang reviewed the darkest shade in the collection and spoke about her experience in Sephora.
“I saw other dark-skinned girls in Sephora getting matched in this foundation, and it literally melted my heart because it was so awesome to see such a huge launch, probably one of the biggest launches of the year and there was girls in there that looked like me that were able to get matched,” Tang said.
Krystal Robertson, an albino woman, had a similar experience trying the foundation for the first time. She raved about it on Instagram, telling the world how excited she was to find a foundation that didn’t make her look orange. Her post was eventually feature on Rihanna’s Instagram story and went viral.
“It actually means the world that she not only made a diversity of shades for all women of color, but she brought us all together,” Robertson wrote in another post. “When I was in Sephora, all the women were doing their swatches and compli- menting each other…”
Besides the foundation, the line has many other products. From brushes, concealer and contour sticks, to a universal lip luminizer called Gloss Bomb, Fenty Beauty has it all and many of the products can be double duty. The Killawatt highlighter can be used wet or dry, on cheeks or as eyeshadow, wherever one wants to glow. The shade Trophy Wife, a 3D hyper-metallic gold, continues to sell out everywhere as pictures of the product went viral on social media.
Almost every item on the brand’s site has a ve star rating, and it is clear by the empty shelves in stores that people cannot get enough of the singer’s products that are sure to change the industry.